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McDonald's DIR-MARKETING in Chicago, Illinois


Job Description:

McDonald’s is proud to be one of the most recognized brands

in the world, with restaurants in over 100 countries and billions of customers

served each year. As the global leader in the food service industry, we have a

legacy of innovation and hard work that continues to drive us. Today, we are

growing with velocity and are focused on modernizing our experiences, not to

make a different McDonald’s but to build a better McDonald’s.

We are a people business just as much as we are a restaurant

business. We strive to be the most inclusive brand in the world by building

diverse teams who create delicious, feel good moments that are easy for

everyone to enjoy. Joining McDonald's means thinking big every day and

preparing for a career that can have impact around the world.

We are dedicated to using our scale for good: good for

people, our industry and the planet. From bold recycling initiatives and

sustainable sourcing efforts to our partnership with Ronald McDonald House

Charities, we see every day as a chance to have a genuine impact on our

customers, our people and our partners.Our new, state-of-the art headquarters

is located in the booming West Loop area in the heart of downtown Chicago. It

is set up to be a global hub that cultivates innovation: take a class at

Hamburger University, sample future menu items in our Test Kitchen, and utilize

the latest technology to stay connected with your team around the globe. With

monthly organized events, massive outdoor spaces, an 8000 square foot gym, and

an onsite McDonald's serving international favorites, our office helps us

connect with each other like never before. Needless to say, you’ll be lovin’ it


Reporting to the Marketing and Strategy Lead in Latin

America, the Digital and Delivery Lead will be responsible for the successful

deployment and execution of reciprocal Marketing, Digital and Delivery

initiatives throughout Latin America by encouraging an effective working

relationship between McDonald’s corporate functions and Marketing leads in the

region’s DL organizations and by providing overall LatinAmerica business

advisory and counsel.

The Digital and Delivery Lead plays a vital role in

determining how to use McDonald's corporate resources to effectively drive

"needle-moving" initiatives in the region. This critical hire will

draw upon exceptional relationship building skills in order to serve as a

liaison across a variety of internal and external partners in supporting

development, execution and activation of multiple brand marketing strategies.

Encouraging credibility and trust will be important to build a productive

relationship between McDonald's corporate functions and the DL (Developmental

Licensees) in the region.

Requisition Number:



United States

EOE Statement:

McDonald’s Corporation is an equal opportunity employer committed to a diverse and inclusive workforce.

Job Type:


Minimum Requirements:

  • History of balancing both strategic and tactical perspectives, addressing short-term business needs while simultaneously considering long-term implications.

  • Ability to adapt strategic plans to local market nuances and a variety of operating environments; Willingness to challenge status quo and push boundaries, taking market conditions, capabilities and resource constraints into account.

  • Capacity to articulate vision and direction across different partner groups, motivating key constituencies in support of Business Unit and Segment objectives; this could include BU and DLs staff, partners, suppliers, agencies and global functional teams.

  • Business performance orientation – bias for action and aptitude to “roll the sleeves” whenever necessary; demonstrated examples of resourceful/ creative problem solving.

  • Experience leading and managing cross-functional, multi-geography (regional and global)

  • Demonstrated ability to lead by influencing; previous experience in leading and developing high-performing teams with no direct reporting lines.

  • Experience in digital and/or e-Commerce platforms, including responsibility for end-to-end customer experience; proven ability to develop and execute strategies that drive sustainable long term adoption, conversion, minimize defects and maximize customer satisfaction.

  • Experience creating and executing large scale online CRM and loyalty programs spanning multiple geographies. Ability to navigate both digital business and technical/IT environments; build, socialize and gather support for business cases for new & improved features/ functionality; elaborate business requirements, clearly articulate customer journeys to software engineers.

  • Prior responsibility leading and prioritizing development backlog. Experience in both waterfall and agile methodologies a plus.

  • Experience building and managing 3rd party vendor relationships, familiarity with regional and/or global contract negotiation, including common business practices on Scope of Work and Service Level Agreements.

  • Agile/SCRUM certification desired.

  • PMP or other project management certification desired.

  • Prior P&L responsibility of digital businesses desired.

Additional Qualifications

  • Bachelor’s degree in Marketing, Business, Hospitality or a related field

  • Leadership experience and global business sense

  • Large-scale project and resource management

  • Proven ability to distill large number of data points into concise messages

  • Excellent communication and interpersonal skill

  • Fluent Spanish, both verbal and written.




The Latin America Digital and Delivery Lead is specifically

accountable for the following:

Ensuring that country Digital & Delivery Plans are

aligned with market-level and DL Business, Marketing and Corporate

Communication plans; Assisting market teams in establishing key targets for

growth to support the Velocity Plan. Drive accountability of targes and

deliverables at both market and DL level

Reinforcing a consumer-centric culture across all markets,

ensuring consistent execution of the growth priorities into executable tactics.

Evaluating campaign results and promotional effectiveness. Identifying

potentially unfavourable business circumstances whenever necessary and pursuing

opportunities to course correct expeditiously

Identifying commonalities across country Marketing

strategies generally, as well as Digital and Delivery specifically, in order to

maximize resources and drive business results.

Continually drive McDonald's brand strength in Latin America

by working closely with DL leadership to identify and deliver mutually agreed

upon business goals. Generate deep consumer engagement and demand. Incorporate

consumer insights and relevant market research to further McDonald’s brand

leadership in the region.

Developing business strategies to increase long-term volume

and sales growth; work with DLs to explore opportunities in Digital, Delivery

and beyond

Advising market leadership/DL Partner in the development of

country business plans and specific business issues, when appropriate and

requested (provide guidance and feedback on QBRs, Business Reviews, Phase 1 and

Phase 2 business plans).

Identifying and providing necessary resources to assist the

Country all phases of their job. Represent and convey local market needs and

concerns to Corporate functions.

Demonstrating strong leadership qualities and ability to

instill confidence in their consulting skills and knowledge.

Providing actionable input and collaborating with global

teams to identify benchmarking opportunities, synergies and standard


Ensuring markets’ Digital and Delivery leads participate and

contribute towards knowledge sharing plaftorms and global strategic forums.

Organizing and coordinating relevant Digital & Delivery

committees/ meetings/ video conferences that encourage and reward the sharing

of ideas, learning, tools and resources.

Supporting the development of the Marketing, Digital and

Delivery leadership in the markets by building strong relationships among DL’s,

local leadership, functional counterparts in the markets or at segment level,

agencies, suppliers and staff to achieve maximum performance

Building relationships with relevant agencies and suppliers

to facilitate local and/or pan-regional programs

Ensuring compliance with agreements and rules of engagement

established in alliance agreements within the zone

Exercising Brand stewardship responsibility to ensure all

creative assets and materials, TV and radio ads, printed, digital and social

media, POP, merchandising and owned media channels represent McDonald’s brand

in an appropriate and relevant manner.

Job Title:

Marketing Director - Digital Delivery



McDonald's Corporation and McDonald's USA, LLC (the "Company") are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.